Online Digital Publications
The Daily Mail:
http://www.dailymail.co.uk/home/index.html
The UK media landscape is divided between print and digital, but this rarely affects content in any meaningful sense. For many publishers such as the The Daily Mail, articles appear in both print and online editions with very minimal, if any, changes. The Daily Mail, for example, follows similar codes and conventions as its print publication and this is evident in their news values.The Daily Mail covers more 'soft news' stories like celebrity gossip and is referred to as a right wing paper that represents capitalist, free market ideology. This creates a platform to attract the same readership between its online and it's print publication because news stories do not differ. Their news values are made clear on both publications as they rarely cover important or current news events but stories such as 'Liverpool legend Robbie Fowler lashes out at critics'. Along side this, the layout of the Mail Online is somewhat similar to its print publication. They both contain adverts, sensationalist and inaccurate scare stories and a large amount of images to act as groundwork for its articles. However, the biggest difference between The Daily Mail print version and its online version is its availability to update stories every few hours and the amount of plugs used online. This adds interactivity to the paper and captures readers, buts also generates income and profit for their online publication.
The Guardian:
https://www.theguardian.com/uk
Like The Daily Mail, The Guadian online also follows similar codes and convections to its print publication. The content between its print and digital publication rarely differ and there are very minimal changes. The Guardian's political ideologies remain the same. The Guardian is a left wing paper that represents socialist ideology. Broadsheet newspapers such as The Guardian cover stories in depth, focusing on politics, economy and 'hard news events'. This again creates a platform to attract the same readership between its online and print publications as the content of the stories barley differ. The news values are made clear on both publications because they cover important and current news events like Brexit. They both contain in-depth detail/content of current news affairs and mastheads, gaining readership. However, the biggest difference between The Guadian newspaper and its online version is again its ability to update news stories and the amount of plugs used on the online edition. The extra digital elements means that the online version can be accessed easily, which is good for its audience type and producing income and profit to allow people to access its online stories. However, we can see that The Guardian invests more capital into their online publications to gain more individual readers.
Comments
Post a Comment