Emily Hatfield: A Level Media

How organised were you as a group? What elements of organisation were vital to you as a production group? As a group, we were well organised most of the time resulting in the majority of the shots being completed. We used our class time effectively to complete many of the shots and the editing showing our persona skills. However, it is not complete and so obviously time management was a key issue in our group and could have been better for some people.  What technologies did you use and how did they serve to develop your skills as a media practitioner? Although we did not have a profession camera we decided to used an I iPhone 7 plus to film our shots. From this, we exported our videos onto one drive something which few of us had done before therefore helping us develop and further improve our skills. In addition to this, we used the iMovie editing software to edit our video, something which I personally had never used before. As a group we took some time to edit our video, ho

Framing- comment on the framing of your shot in comparison to the original. Could it be improved? Why do you think the professional shot is so successful? In the original shot the camera man uses a tripod to create a steady and well organised image where the three by three rule can be applied, with the subject image filling at least two of the possible nine squares. We could not recreate this perfectly due to lack of equipment that we had on hand. In the shot we tried to frame it exactly thereby following the three by three rule of cinematography, which hence creates a professional, aesthetic shot. Lighting- does your lighting work? What kind of set up have you tried to use or did you rely on ambient lighting? Why do you think the professional shoot used the lighting it has?  In our recreational shot we could not create an intimate and dark lighting seen in the original shot. This is due to the lack of natural lighting which is seen in the original shot. This once again demons

My two final posters use similar media advertisement conventions but represented in two separate ways; as part of the brief displayed it is made clear that the two different posters are advertising the same brand. The main image I show in my first poster uses one model, where as, my second poster uses three models. I chose for each of my posters to have an element of simplicity behind them  so that the audiences attention is drawn to Fair-trade Fashion clothing rather than the models themselves. This I stated in my statement of intent. In my first poster, I positioned my model in the centre of my setting against a white background, to once again draw the audiences attention to the brand of clothing. However, I used a different approach in my second advertisement, this included placing three of my models on an outside stairway.This helped make links between Fair-Trade fashion and the clothes themselves. I did this through by placing models in front of a brick wall, suggesting urban