Emily Hatfield: A Level Media

Artist representation  \ DJ Representation 

In the dance music video I intend to produce, my aim is to create two different media products, a music website and a music video for a dance music artist. This will be targeted at my intended audience, ages 16-25. Throughout my dance music video I will be applying the four elements of the media framework, which includes media audiences, industries, language and representations. Using prior research, I evaluated and textually analysed several different dance music videos in order to properly understand the codes, conventions and common themes of dance music and how I can specifically use these to target my intended audience. Firstly, the music video I will create will be to the song 'Thinking About you' by Calvin Harris ft. Ayah Marar and will be three minutes long. The video will be non-narrative instead of displaying a linear storyline to avoid the recession of the song into the background of the viewer's perception. Within this dance music video I will be conforming to