The videos Lullaby (Sigala & Paloma Faith), One Kiss (Calvin Harris & Dua Lipa) and Came Here for Love (Sigala & Ella Eyre) have a similar theme of ideology and ethnic imagery represented in their videos. They all carry similar features and music video conventions when concerning mise-en-scene, camera shots and editing. For example, in the three videos above, it shows a very clear representation of the age group which are typically into dance music, this can be identified through the use of age specific actors seen throughout the videos, all seeming to be in their early twenties. Those shown in the video are generally female, this has been purposely done in order to attract viewers attention (Male Gaze) not because the audience is mainly this gender. From this we can understand that the videos have attempted to target both genders. The male gaze is very prominent within these videos, with low angle cam