Emily Hatfield: A Level Media

In the products I endeavour to produce, my intention is to present Fair Trade in open surroundings- showcasing my brand, Fair Trade Fashion, as a contemporary company, using clothing which are currently "on trend" in the fashion industry. Though as well as this, my products will also be unexampled to what is already in the current market, therefore resulting in my products standing out against products already in circulation. My product will include two billboard posters advertising my Fair Trade Clothing Company. In my first Billboard campaign, I am going to use a single model shown with a mid-lenght body shot, slightly facing side on towards the camera. As well as this, the background to my advertisement will be an outdoor setting. My model will be positioned in front of a brick wall located outside in order to create an almost urban feel. Both poster designs will have an element of simplicity to them. My model will be wearing a particular item of clothing that will cov

Slogan Give a S**T and Wear Clothes That Matter 

Fair Trade Fashion is all about the ethics of clothes manufacturing and waste. Protecting cotton farmers, producers, garment workers and artisans in the developing world from exploitation via working practices and pricing from large companies. Reducing the environmental impact of manufacturing and waste caused by fast fashion. Raising consumer awareness to help them make ethically sound buying choices.

Fair trade is a simple way to difference the lives of the people who grow the things we love. We do this by changing the way we trade works, through better prices, decent working conditions and a fair deal for farmers and workers in developing countries. The main vision regarding Fair trade is to create world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. The aim is to connect disadvantaged producers and consumers, promote fair trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. Fair trade standard social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers' rights and the environment, for companies they include the payment of the fair trade minimum price and additional fair trade premi

TOPSHOP H&M ZARA

H&M Hennes & Mauritz AB is a Swedish Multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. The marketing department at H&M is a global advertising agency, where they create all their multi-channel campaigns and produce their marketing materials. This is where their brand is built and nourished- making sure everyone loves fashion. The department consists of project management, production management, purchase, buying and fashion coordination, all working together to provide our global market with high quality advertising materials covering everything from bags and packaging to campaigns and promotional products. Marketing creates attention for the brand, and builds likeabitiy. Topshop is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide- of which some 300 arena the UK- plus online operations in a number of markets. Topshop strategic use of us