Crafting Participatory Culture

1. What is Jerkins's theory that the author is referring to here? How might it apply to how audiences interact with Minecraft game?

Jenkins's theory defines this culture as 'one in which fans and other consumers are invited to actively participate in the creation and circulation of new content'. A user who is both a 'producer' and 'consumer' can be referred to as a 'prosumer', this term and the idea around it was used by Toffler to describe the increasing do-it-yourself labour trending at the time. Jenkins's also put forwrd this idea that fans have differnt levels of participation, from conumer to fan, cultist, enthusiast and petty producer.

2. How is minecraft diferent to conventional games in terms of narrative and what kind of experience this game offers?

In a conventional action/adventure computer game consumers are restricted to narrative that you get to follow but that is it, players can not really ever die, they are simply just put back into the game. However, minecraft provided something new for consumers, with no direction or instructions, the freedom was allowed for them to be creative in the way they used the game world. Naturally, being fans of the game, consumers wanted to become prosumers, and share the craetive ways they've played the game with other fans. The videos soon became know as 'Let's Play' and grew in popularity. This trend was recognised by the YouTube itself, who in 2015 launced YouTube gaming.

3. How Did YouTube respond to this trend?

In 2015 YouTube launched YouTube gaming, a website specifically for content such as Lets play videos with improved features such as live streaming.

4. Who is Herobrine and Steve?

Herobrine: The very first story to emerge from minecraft was about a mysterious character named, 'Herobrine', who would appear in people's games without any reason, often scaring the players. The game developers initailly embraced the character, in a reply to one question a developer replied ' yes but he is watching me!'. However after already declaring it a hoax they soon became tiresome of still being asked whether or not he was official.
Steve: In 2014 Brandon Liatch, an invetsed petty producer of minecraft wanted to create a part live action-part animation film based on the minecraft world. Using kickstarter he managed to get $60,000 before Mojang shut it down.

5. Why did Mojang shut down Brandon Liatch's attempt to create a minecarft 'film?

They don't allow half a million Kickstarters baded on our ip without and deals in place.

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