Emily Hatfield: A Level Media

What was Favreau's approach to the remake? It was partly based on Disney's original version but also drew more on kipling's original books, giving a darker tone. The original was a U rating, however, the 2016 version became a PG rating.       How did digital technology impact on the production process? All animals and landscapes etc were created on computers, mostly by the British digital effects house MPC.  The animal characters were deliberately created with a realistic look, and not in a cute and cuddly cartoon style as with the original animated Jungle Book film. Discuss how CGI works. focus on blue screen and how the animals were constructed?  JB16 is the result of cutting edge CGI- the animals were created digitally post- production and the one actor in the film acted against a blue screen. Using the footage, the effects team built then built the films set visually, a process known as pre-visualisation. Everything was mapped against a virtual set. ...

1. What is film distribution? The process of making a movie available for viewing by an audience. For commercial projects, film distribution is usually accompanied by film promotion. When a film is initially produced, a feature film is often shown to audiences in a movie theatre. 2. Who distributed the film, The jungle book? What does this say about the size of Disney as a company? A s a company Disney was already vertically integrated at the time the Jungle Book was originally released. Disney produced films at its own studios and distributed them via its own wholly owned Buena Vista distribution company. It was distributed in the US by the by the Buena Vista distribution company and internationally by Buena Vista international, which were owned by Walt Disney Studios. This suggests that the size of Walt Disney studios is on a larger scale in comparisons to other  production companies because its is able to use its vertically integrated companies in oder to distribute its prod...

1. What is Jerkins's theory that the author is referring to here? How might it apply to how audiences interact with Minecraft game? Jenkins's theory defines this culture as 'one in which fans and other consumers are invited to actively participate in the creation and circulation of new content'. A user who is both a 'producer' and 'consumer' can be referred to as a 'prosumer', this term and the idea around it was used by Toffler to describe the increasing do-it-yourself labour trending at the time. Jenkins's also put forwrd this idea that fans have differnt levels of participation, from conumer to fan, cultist, enthusiast and petty producer. 2. How is minecraft diferent to conventional games in terms of narrative and what kind of experience this game offers? In a conventional action/adventure computer game consumers are restricted to narrative that you get to follow but that is it, players can not really ever die, they are simply just p...

Horizontal Integration: Horizontal integration is where an organisation develops by buying competitors in the same section of the market. Vertical Integration: Vertical integration is when a media company owns different businesses in the same chain of production and distribution. Conglomerate Ownership: A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the internet. How has Disney diversified over the years. Has horizontal/vertical integration take place? what other media areas has disney moved into? Disney Timeline: 1. 1938: September 29, 'Walt Disney Enterprises', 'Disney Film Recording Company', and 'Liled Realty and Investment Company and 'Walt Disney Productions Ltd.' are merged to form 'Walt Disney Productions. 2. 1954: The studio ends its distribution deal with RKO  radio pictu...

How is minecraft marketed differently to traditional methods? Marketing activities continue to evolve from traditional strategies to non-traditional methods that involve the internet. Both traditional and nontraditional marketing have advantages and disadvantages. A business can benefit from integrating both approaches to market its products. Traditional marketing activities typically involve advertising, publicity, sales, merchandising and distribution. The cultural impact of Minecraft is significant. We know much of mine crafts success was due to word of mouth but also audiences sharing their own mods and game footage across web forums and video sharing sites such as YouTube. Different versions of Minecraft were released, moving away from creation only narratives to include story modes, Spector modes, educational mode and multi-player functionality across Minecraft realms. Also, now that Person no longer has a stake in the company plans to work on a virtual reality version of Mine...

A summary of the production process The jungle book was released in 1967 by Walt Disney Productions. Before production of JB started, Disney had streamlined the whole production system so that he had one supervising director, one art director, four ,step animators and one story man.  Walt Disney thought that the first version of the script for the jungle book was too dark for family audiences, that the audience won't be able to identify with the boy, Mowgli, and that the villain, the tiger Shere Khan, would be a cliche; so Disney himself took control and changed the production team. Walt wanted a film that was: Light Fun Entertaining  And included 'happy songs'.  Walt didn't want to go anywhere near darkness according to the animator Floyd Norman. Backgrounds were hand-painted- with the exception of the waterfall, mostly consisting of footage the Angel Falls in Venezuela- and sometimes scenery was used in both foreground and bottom and filmed in multiplane c...