News Values and Audience Appeals

  

The Daily Mail is a right wing, tabloid paper and the editor is appealing to a nationalist ideology which would plea an interest to conservative readers. From the paper we can understand that the readership is the older generation. The adjective 'gloomy' suggests this and implies there is a negative tone across the tabloid paper. The Daily Mail uses 'Audience Positioning', this is when a text is structured in ways that position audiences to adopt a particular perspective or viewpoint. This can be done through mode of dress, representation or narrative. In this case, The Daily Mail uses the narrative to represent the viewpoints of those who support the conservative party (right wing). As well as this, the paper is critical due to its emotive language 'die hard reainers'. In addition, The Mail also uses alliteration 'BBC'S Brexit Bias Storm', as a result of this The Daily Mail evokes a powerful statement that presents a nationalist ideology and a political outrage. Some people may argue the fact that The daily Mail is meant to be objectively written due to the content being a current national matter. However, the paper represents a biased opinion towards Brexit and therefore shows no form of being objectively written.

Initially, the reader is drawn to the main headline of the paper; ' We Should Bomb Syria Say 60% of Britons'. This story is clearly negative as the editor of the paper has used a Semantic field of war and conflict throughout the article, approaching the subject of terrosism. This is even used in the puff, 'why an affair doesn't have to kill your marriage'. Again, The Daily Mail is appealing to a nationalist ideology which would plea an interest to the conservative readers as it adopts a more sophisticated read. And it follows with the same 'Audience positioning' by which readers conform to a particular viewpoint through the structure and narrative of the article. The editor of the paper has also used the collective pronoun 'we' suggesting
that we the readers are involed in some way or another and is written with biased intentions despite its aim to be objectively written. The image that has been used to the right hand side of the paper, captioned, 'was the terror mastermind
killed in siege?' Allows us to support the ideas and concepts discussed above.      

                                 
   The Guardian is a left wing newspaper that has socialist political viewpoints. Similarly, The Guardian is also a newspaper that holds a particular viewpoint about a subject.The Guardian has different news values and audience appeals to The Daily Mail, however it does have some similarities. Likewise to The Daily Mail, The Guardian uses a semantic field. A quality paper like The Guardian is likely to employ words from the semantic field of economics and politics, such as inflation, economy and democracy. The newspaper also uses propaganda, which is manipulated in order to promote a particular ideological message. The most effective forms of propaganda are 'invisible' I.E. the audience is not aware the material they are consuming is propaganda. This fits along side The Daily Mail. However, there are many differences between the two papers. The Guardian has a significant amount of copy compared to The Daily Mail as they are labelled 'information seekers' suggesting the readership have more interest in the content. This is also supported by the lack on images on the front page.