H&M Hennes & Mauritz AB is a Swedish Multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. The marketing department at H&M is a global advertising agency, where they create all their multi-channel campaigns and produce their marketing materials. This is where their brand is built and nourished- making sure everyone loves fashion. The department consists of project management, production management, purchase, buying and fashion coordination, all working together to provide our global market with high quality advertising materials covering everything from bags and packaging to campaigns and promotional products. Marketing creates attention for the brand, and builds likeabitiy.
Topshop is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide- of which some 300 arena the UK- plus online operations in a number of markets. Topshop strategic use of using digital platforms to communicate with their customer via the use of Facebook and an online website is primarily a fantastic technique due to how cost effective it is. Topshop have remained aware of the new market and new innovations which have occurred, such as internet, mobile phones and social media. The website is contemporary as it reflects the influence of blogging in the fashion industry today. There is a section on the website where the intended consumer can upload real pictures of themselves wearing Topshop clothing: similarly to what would be done by a blogger- this interaction with the customer and brand is effective as it adds to Topshops reputation. The brand have a clear promotional strategy. Using online communications also helps to drive sales as they can measure the success of the website and analyse these results to see if changes need to be made their strategy. Their strategy has been very successful they have been able to regularly update the content with new trends which is exciting for fashion focused people increasing their following.
Zara is a Galician fast fashion retailer based in Arteixo, Galicia: The company was founded in 1975 by Amancio Ortega and Rosalia Mera. It is the main brand of the Inditex group, the worlds largest apparel retailer. Zara has taken advantage of this low cost advertising as they have a Facebook, Twitter and Youtube channel account. There posts (which focus on fashion current trends) was ranked 18th most liked Facebook company by business insider. Zara has also launched an app for iPhone and tablet where people can purchase products whenever and wherever. This flexibility means overall sales will boast.
H&M Hennes & Mauritz AB is a Swedish Multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. The marketing department at H&M is a global advertising agency, where they create all their multi-channel campaigns and produce their marketing materials. This is where their brand is built and nourished- making sure everyone loves fashion. The department consists of project management, production management, purchase, buying and fashion coordination, all working together to provide our global market with high quality advertising materials covering everything from bags and packaging to campaigns and promotional products. Marketing creates attention for the brand, and builds likeabitiy.
Topshop is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide- of which some 300 arena the UK- plus online operations in a number of markets. Topshop strategic use of using digital platforms to communicate with their customer via the use of Facebook and an online website is primarily a fantastic technique due to how cost effective it is. Topshop have remained aware of the new market and new innovations which have occurred, such as internet, mobile phones and social media. The website is contemporary as it reflects the influence of blogging in the fashion industry today. There is a section on the website where the intended consumer can upload real pictures of themselves wearing Topshop clothing: similarly to what would be done by a blogger- this interaction with the customer and brand is effective as it adds to Topshops reputation. The brand have a clear promotional strategy. Using online communications also helps to drive sales as they can measure the success of the website and analyse these results to see if changes need to be made their strategy. Their strategy has been very successful they have been able to regularly update the content with new trends which is exciting for fashion focused people increasing their following.
Zara is a Galician fast fashion retailer based in Arteixo, Galicia: The company was founded in 1975 by Amancio Ortega and Rosalia Mera. It is the main brand of the Inditex group, the worlds largest apparel retailer. Zara has taken advantage of this low cost advertising as they have a Facebook, Twitter and Youtube channel account. There posts (which focus on fashion current trends) was ranked 18th most liked Facebook company by business insider. Zara has also launched an app for iPhone and tablet where people can purchase products whenever and wherever. This flexibility means overall sales will boast.
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