Emily Hatfield: A Level Media

The Uses and Gratification Theory   The Uses and Gratification Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself. It assumes that members of the audience are not passive but take an active role interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meeting their needs. The approach suggests that people use the media to fulfill specific Gratifcation. This theory would then imply that the media compete against other information and sources for viewers' gratification. It is suggested that the Uses and Gratification Theory has to fulfil one of the following needs when we choose a form of media: Identify- being able to recognise the product or person in front of you, role models that reflect similar values to yours, aspiration to be someone else. Educate- being able to squire information...

Similarities and Differences Between The Daily Mail and The Guardian  Similarities  Small Masthead to indicate where comment begins  Column Style- text based (no images) Authoritative, Persuasive Tone Subheading- outlines opinions Based on Current Affairs Two Different Comment Articles Differences The Guardian includes a more detail, whereas The Daily Mail includes much less information. It also carries a formal tone throughout the newspaper, this is unlike The Daily Mail that uses less formal language and more colloquial language. The Guardian could be argued as a more persuasive read than The Daily Mail which is much less professional with its content as it lacks formality- "Are our police chiefs losing their marbles?" Both newspapers are biased in what they represent, however The Guardian is the more objective paper and The Daily Mail coveys a more nationalistic slant, which reflects its ideology. The readership of The Guardian tends to be...

On this particular cover of The Big Issue the masthead on the front cover is somewhat smaller then the conventional paper/magazine. This would suggest that The Big Issue  is a well established social enterprise and doesn't need the masthead across the magazine for people to recognise it and allowing them to understand what magazine they are reading. The colours showcased on the magazine immediately attracts the attention of readers. White, yellow and orange all appear in the magazines front cover. Although with then contrast in colours between the texts it allows each to colour to stand out on their own. conventionally, the main image is at the centre of visual interest, meaning the focus is directly on Morrissey and the corresponding subheading, reading his name, allows people to see who he is. This 2017 cover of The Big Issue focuses on the successful music legend Liam Gallagher; to date, he is one of the biggest and most influential names in the music industry. The po...

Explain How Representations in Music Videos are Chosen to Promote the Artist(s) Refer to Both of the Music Videos you Have Studied to Support Your Answer. The bands Massive Attack and Radiohead have taken two alternative approaches to how representations in their respective music videos are chosen to present them as artists. Massive Attack are represented in their respective video, “Unfinshed Sympathy”, as individual members fitting in with everyday Society. The video was directed by Baillie Walsh and was filmed in continuous shot. The video, filmed on Stedicam, begins with a shot of a street gang before moving to follow Nelson walking along the pavement unaware or uncaring of her surroundings, which includes drunks, bikers and disabled people. As the video progresses, 3D (having finished making a call in a public phone booth) and then Daddy G (pushing a cart) can been seen walking several paces behind her, slightly out of focus. At the end of the video, Nelson walks past the came...

'Titanium' is a song by French DJ and music producer David Guetta, featuring vocals by Australian recording artist Sia. Taken from Guetta's fifth studio album, 'Nothing But The Beat', the song was written by Sia and David Guetta 'Titanium' was initially released fir digital download on August 8, 2011, as the first of four promotional singles from the album. It was later released the albums fourth single in December 2011. The songs accompanying music video premiered on December 21 2011, but does not feature Sia or David Guetta, instead the video focuses on a young boy, played by actor Ryan Lee, with supernatural powers. Along with other songs 'Titanium' was pulled from the radio stations in the US after the Sandy Hook Elementary School Shooting. David Guetta is a French DJ, songwriter, record producer and remixer. He co-founded Gum Productions and released his first album, 'Just a Little More Love', in 2001. Later he released Guetta Bl...

Massive Attack- Unfinished Sympathy Radiohead- Burn The Witch What are the songs about? Unfinished Sympathy is a love song. The meaning of Massive Attacks, Unfinished Sympathy is about becoming involved with somebody who then pulls away-' How can I have a day without  night, you're the book that I have opened, and now I've got to know much more'. The lyrics suggest she's had some kind of limited contact with another person which has left her wanting more. 'Like a soul without a mind' conveys the feeling of emptiness as a result of this desire, she is missing something that she needs. Also perhaps a recognition to the fact she won't get what she wants. The line 'You really hurt me baby' expresses her angst and despair about the fact the other person does not requite her love, the meaning may not reference a previous relationship but questions whether she will get hurt if she enters this one. However, Radiohead's, Burn The...

The Daily Mail http://www.dailymail.co.uk/news/article-4942928/Stories-heroism-emerge-amid-Las-Vegas-massacre.html

'Burn the Witch' is a song by the English rock band Radiohead, released on 3 May 2016 as the lead single from their ninth studio album A Moon Shaped Pool (2016). Radiohead developed the song for over a decade, first working on it during the sessions for their fourth album, Kid A (2000). It features a string selection playing col Legno Battuto, producing a percussive sound, arranged by Radiohead guitarist Johnny Greenwood. 'Burn the Witch' was accompanied by a stop-motion animated music video that pays homepage to the 1960s British children's television programme Camberwick Green and the 1973 British horror film The Wicker Man. Some critics interpreted the lyrics and video as a warning against group-think and authoritarianism. The song received positive reviews and was nominated for Best Rock song at the 59th Annual Grammy Awards. A Moon Shaped Pool is the ninth studio album by the English rock band Radiohead, released digitally on the 8th of May 2016. CD and L...