Comparing Editorial Comments

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Similarities and Differences Between The Daily Mail and The Guardian 

Similarities 
  1. Small Masthead to indicate where comment begins 
  2. Column Style- text based (no images)
  3. Authoritative, Persuasive Tone
  4. Subheading- outlines opinions
  5. Based on Current Affairs
  6. Two Different Comment Articles

Differences
  1. The Guardian includes a more detail, whereas The Daily Mail includes much less information.
  2. It also carries a formal tone throughout the newspaper, this is unlike The Daily Mail that uses less formal language and more colloquial language.
  3. The Guardian could be argued as a more persuasive read than The Daily Mail which is much less professional with its content as it lacks formality- "Are our police chiefs losing their marbles?"
  4. Both newspapers are biased in what they represent, however The Guardian is the more objective paper and The Daily Mail coveys a more nationalistic slant, which reflects its ideology.
  5. The readership of The Guardian tends to be more educated and this is present in the language being used.
  6. There is more word play in The Daily Mail

Using the theory of Uses and Gratification we can see The Guardian and The Daily Mail fulfil the four forms of media. These include identity, education, entertainment and social interaction. Uses and Gratification begins with identity, this is being able to recognise the product or person in front of you, role models that reflect similar values to you, aspirations to be someone else. This then leads onto education. This when we are able to acquire information, knowledge and understanding of a newspaper, something The Guardian and The Daily Mail do very well. This again then follows through to social interaction this is because the media has the ability to produce a topic on conversation between other people, and sometimes even sparks debates. Because of social interaction people gain a sense of 'escapism', also known as entertainment. this is when what we are consuming should give you enjoyment and also some form of 'escapism' enabling us to forget about our worries temporarily. 

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