Emily Hatfield: A Level Media

Artist representation  \ DJ Representation 

In the dance music video I intend to produce, my aim is to create two different media products, a music website and a music video for a dance music artist. This will be targeted at my intended audience, ages 16-25. Throughout my dance music video I will be applying the four elements of the media framework, which includes media audiences, industries, language and representations. Using prior research, I evaluated and textually analysed several different dance music videos in order to properly understand the codes, conventions and common themes of dance music and how I can specifically use these to target my intended audience. Firstly, the music video I will create will be to the song 'Thinking About you' by Calvin Harris ft. Ayah Marar and will be three minutes long. The video will be non-narrative instead of displaying a linear storyline to avoid the recession of the song into the background of the viewer's perception. Within this dance music video I will be conforming to...

Universal Music Group (also known in the united states s UGM Recordings, Inc. and abbreviated as UGM) is an American global music corporation that is subsidiary of the French media conglomerate Vivendi. UGMs global corporate headquarters are located in Santa Monica, California. It is considered one of the 'Big Three" record labels, along with Sony Music and Warner music group.

                           The videos Lullaby (Sigala & Paloma Faith), One Kiss (Calvin Harris & Dua Lipa) and Came Here for Love (Sigala & Ella Eyre) have a similar theme of ideology and ethnic imagery represented in their videos. They all carry similar features and music video conventions when concerning mise-en-scene, camera shots and editing. For example, in the three videos above, it shows a very clear representation of the age group which are typically into dance music, this can be identified through the use of age specific actors seen throughout the videos, all seeming to be in their early twenties. Those shown in the video are generally female, this has been purposely done in order to attract viewers attention (Male Gaze) not because the audience is mainly this gender. From this we can understand that the videos have attempted  to target both gender...

Dance Music is music composed specifically to facilitate or accompany dancing, It can be either a whole musical piece or part of a larger musical arrangement. In  terms of performance, the major categories are live dance music and recorded dance music. These websites all show typical conventions of dance music, through the use of these conventions they have helped to represent the artists themselves whether this has we done through online websites or social media pages. http://calvinharris.com https://www.sigalamusic.com http://thechainsmokers.com

10 years of Dance Music: The Documentary Dance music is composed specifically to facilitate or accompany dancing. It can either be a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded dance music.Modern popular dance music initially emerged from the late 19th century's Western ballroom and social dance music. During the early 20th century, ballroom dancing gained popularity among the working class who attended public dance halls. Dance music became enormously poplar during the 1920s. In the 1930s, called the swing era, swing music was popular dance music in America. In the 1950s, rock and roll became popular dance music. The late 1960s saw the rise of soul and R&B music. The rise of disco in the early 1970s led to dance music becoming popular with the public. By the late 1970s, electronic dance music was developing. This music, made using electronics, is a style of popular music commonl...