Emily Hatfield: A Level Media

Explain how representation in adverts are constructed to promote the product the product. Choose two adverts you have studied. The two advertisements are both effective for their individual purposes, though both using very different representations to present their ideas. The overall messages that each advert showcases is very different, for instance the Lucozade campaign is simplistic, using very minimal images and text rather than the advert by Shelter by which they use three images with a large amount of content. The representations that are evident in the Lucozade sports drink adverts has been constructed to promote the product itself through the use of the influential sports player, Gareth Bale. The image used within the advertisement adds to the emphasis behind the advert as a whole. The camera shot especially, directs the message to the audience as the footballer is directed to looks straight down at the camera lens. This makes him visually seem powerful and strong, and as a...

On Monday 6th November, the main headlines leaked documents revealing the financial details of the super-rich. It outlined how many were allowed to keep money outside of the UK in order to avoid paying tax. The Guardian spent a number of days publishing a series of articles focusing on this 'Paradise Papers' story.The yellow colour linked all these front covers together. The Guardian is a left wing broadsheet newspaper, which means they are critical of the queen. Their language choices such as; 'exploiting the poor' and 'controversial' this is because the readership of The Guardian are socialists and their ideology is that it is morally wrong for the wealthy to protect their money whist the poor are being taxed and therefore losing money. The Daily Mail's specific choice of language portrays the Queen to have been victimised in the current news affair, 'DRAGGED'. This is similarly negative language but used to represent a different ideology. ...

1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follow numbers. Which is more popular and why do you think that might be ? The Guardian has 6.91 million of followers on the social media site, Twitter. Where as the The Daily Mail online only has 2.14 million followers. This might be because with the huge amount of tweets it sends and a much larger audience. The Guardian's ability to drive shares and engagement will be difficult to top. In addition, the political agenda of both newspapers is so contrasting, that they share very few followers therefore individual tweets based on the same story are difficult to compare. Optimising tweets according to social channel and audience with tone of voice, a variation in content and plenty of images are proven ways to drive more engagement. Although its current strategy clearly works for The Guardian, with more natural, human approach would make it even more appealing. 2. Make a note of any b...

The Sunday Telegraph and The Daily Telegraph are both national broadsheet newspapers owned the Barclay Brothers' Press Holdings. These broadsheets both represent centre-right, conservative ideologies, which might suggest that the owners of the papers are bias in what they write. As well as this both The Guardian and The Observer are sister newspapers so therefore, have the same political alignment (left wing) by producing similar content. News International have ownership of three different paper which included The Sun, The Times and The Sunday Times, and implement right wing ideologies but their content does differ. The Sun, also referred to as a 'gossip' tabloid, where as The Times and The Sunday Times are broadsheet newspaper, all of which are owned by British entrepreneur Rupert Murdoch. After the negative attention the company received from the Leveson inquiry, they subsequently changed their name to 'News UK' . Considering more media industries are ...

Lucozade is a soft drink manufactured by the Japanese company Suntory and marketed as a range of sports and energy drinks. Created as 'Glucozade' in the UK in 1927 by a pharmacist, William Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as an energy for the sick as 'Lucozade'. The company's advertising slogan was 'Lucozade aids recovery'. It was rebranded as a 'pick me up' in 1978 and as a sports drink in 1983 to associate it with health rather than sickness. Originally, the target audience of the sports drink was for the 'sick', however, 'Lucozade Energy' has always seemed a brand obsessed with physicality. The latest push towards men aged between 18 and 30, as the brand bids to widen its audiences beyond the sports performance market. The campaign launches with the ambassador Gareth Bale a hot topic in the sports world currently, which would plea an interest to its audience (18-30). ...

Technological change has seen newspaper readership decline, as audiences move towards reading news and current affairs via the internet. Rising printing and paper costs have pushed traditional news journalism to adapt. A newspaper title offers a news product using the internet platform. These online newspapers mean less revenue because people do not need to pay to read information. To cope with this many titles have introduced a paywall ( a way of changing audiences to read their content). Restricting access to the internet content via a paid subscription if often called a paywall. Newspapers started introducing paywalls in 2010 to increase their revenue, which had been decreasing due to decline in paid readership and advertising revenues. For some newspapers, you can read the start or a snippet of an article and have to pay to read on. The Guardian uses a paywall.The news platform asks for a £5 monthly fee to contribute however this is not compulsory. They allow you to subscrib...